For some people that enjoy massage therapy, actually finding a therapist who they gel with and delivers the quality massage that they expect can be the hardest thing to find. With some forms of oriental massage, especially something like Thai massage which can be quite physical in nature, one does need to trust in their masseuse, in that they will not finish the massage with an injury!
This means one does need to do some due diligence when finding a masseuse. Although some people like to take a massage at different establishments, it does seem to be more common that once you have established a relationship with your masseuse and are very happy with the service, similar to a hairdresser for example that you will probably stick with them. This would more than likely be the case for a lot of women anyway.
For men on the other hand the process of picking a masseuse and sticking with the same masseuse can sometimes work differently as it really will depending on what type of massage they are going for. If for example they are looking to go for something like a nude & sensual nuru massage in London for example then they may well feel that they would want to change the masseuse each time for example!
When searching for an authentic massage though people that are serious about their massage would normally be more concerned with things like what qualifications they have and which techniques are they trained in. If you are serious about your massage therapy then in a lot of cases it is probably a better idea to seek out a more mature masseuse with a lot of qualifications as with something like massage therapy you really cannot beat experience, and as much as someone new to the business might be very natural, as the old adage goes you just can’t buy experience!